| There’s
nothing overly spectacular about The Promotion, and
yet it has an odd way of succeeding at every little
joke it makes. Peculiarly satisfying, the film showcases
key hilarious scenes interspersed with occasionally
mediocre, but generally entertaining, bits of gross-out
humor and creative cursing. A combination of the best
elements of Waiting and Office Space applied to the
grocery business, The Promotion uses dry, bitingly dark
humor and abrasive sarcasm to muster up many quality
laughs.
Doug Stauber (Seann William Scott) works as an Assistant
Manager for Donaldson’s, a generic grocery store
that demonstrates the basic horrors of any retail store.
While he tolerates the many nuisances and hazards of
grocery store life, he envisions a more luxurious life
when a new Donaldson’s is set to open up nearby.
Considered the “shoe-in” for the position
of Manager, Doug finally decides to buy a house with
his wife Jennifer (Jenna Fischer), counting on the huge
increase in pay.
But just as Doug rejoices at the position he believes
is his, Richard Welhner (John C. Reilly) transfers to
the store from Canada. Richard is secretly recovering
from a drug and alcohol problem, but he has an outstanding
service record that presents Doug with some serious
competition for the new Manager spot. With the pressure
of trying to outperform his rival, Doug ends up sinking
further and further into stress-filled delirium –
as does Richard, who must break all the rules to compete
for the big promotion.
It is the exploitation of extremely pathetic characters
and situations (perhaps both familiar and average for
some) that makes The Promotion so funny. Nearly everyone
can relate to the depressingly helpless customer service
situations that Doug and Richard must contend with,
as well as the stresses of performing for a boss or
standing up to troublesome shoppers. The nightmarish
episodes at Donaldson’s are relative to almost
every job, and they are all handled with cynical accuracy.
Not every joke is extraordinary, but never does the
film miss a beat, even with the briefer moments of humor.
From painfully long moments of silence under the scrutiny
of an executive or battling unruly gangs in a perilous
parking lot, every shenanigan is oddly satisfying.
With a few random flashback moments similar to a live
action version of Family Guy, and the steady deterioration
of the lead characters under pounds of stress, The Promotion
revels in political incorrectness and the mockery of
professionalism. Imaginative cursing, tragic misunderstandings
and the hilarious self-help tapes Welhner depends on,
all tumble together to create a film that dryly parodies
every mishap that can happen in retail. The humor occasionally
falls back on extreme immaturity or mawkish verbal vulgarities,
but remains downright funny at all the right moments.
The Promotion is an immensely enjoyable film for anyone
who’s ever had a retail job… or any job
for that matter.
- Mike Massie
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It's a shame no one will be watching this movie this weekend since everyone will be at The Happening and The Hulk.
Excellent review as always Mike.